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Showing posts with label do's and dont's. Show all posts
Showing posts with label do's and dont's. Show all posts

Monday, April 30, 2007

The power of branching out



As you have probably seen from what started as a website with a forum (BSP) the network has expanded with the addition of Rampant Designs, Stick Guy Comics, blogs and the recent addition Herpes Radio, the entire network has a huge diversity which helps all the websites as they are all connected together (through advertisements and the forum) so if one gains popularity it should help the others. I look at the network as 3 sections the Rampant Designs section which is the technical side, the BSP section which is the entertainment for all ages and the Stick Guy Comics section which is entertainment aimed at a more mature audience (such as the new radio show).

The main advantage of branching out your network into new areas is you let each have its own voice, we could have had bsp.rampant-designs.com, stickguy.rampant-designs.com and radio.rampant-designs.com but all the sites would be compared to Rampant Designs as they contain the same url, but at the same time as the other sites are referenced in some way through the other sites is still allows users to move around the network. If you do branch out I suggest having a lot of diversity don't have your website then a sub site with pretty much the same content because it becomes confusing for users who are on your website looking for information related to it who have to search around several sub sites for it.



Sites to check out:
Rampant Designs

Baby Seal Productions

Stick Guy

The Club

BSP Blog

Stick Guy Blog

Monday, April 23, 2007

Its all in the first 2 clicks



A wise search engine once told me its all in the first 2 clicks when it comes to success, the design of a website can have a real effect on a websites success because within those 2 clicks a user sees the style of your website and the ease of access to information based on your website, its why when you go to Rampant Designs, Baby Seal Productions or Stick Guy Comics that the layout/style is continuous and from click one you get an idea of what the sites like (all be it for Stick Guy you get a disclaimer). Even the blogs are set out this way you go to the blog and you get the latest posts plus easy navigation. It brings me to something I have always seen as a hits killer and that is splash screens, theres no point to them and they give the visitor no idea of your websites style and I think they break that golden rule of not owning a forum driven website where your forum gets all the attention and your website gradually fades away and the reason for that is most splash screens give you the option of viewing the website or entering the forum, now I think that most visitors who go to the sites url say domain.com want to view domain.com if they wanted to see the forum they would go to domain.com/forum or for those who want to view the forum they can easily select the forum from the navigation.

When I see a splash screen it puts me off the website for the simple reason I am there, they have got my attention using whichever method and now I want to see what the sites about so why do they keep hyping it when they could put the efforts into making me want to return again, also no matter how big your forum is and how popular it is theres hundreds of thousands of forums on the web and its alot more difficult to show how unique you are using the same software as thousands of others while with a website thats something you have thought up, designed and coded its a reflection of you and alot more unique.

My advice when it comes to websites is you should try and be unique, don't go searching on google for inspiration when Soulz designed Baby Seal Productions he just designed what he wanted it to look like, when I designed Rampant Designs I just sorted out the sizes then looked at the color scheme and Stick Guy Comics I decided simplicity was the best option. The point is those layouts are unique, they arent some immitation of a bigger website or something we found on google and I personally believe that helps websites success because its something new to the user not the same thing they see on other sites.



Sites to check out:
Rampant Designs

Baby Seal Productions

Stick Guy

The Club

BSP Blog

Stick Guy Blog

Sunday, April 22, 2007

Stupidity with advertisements



It still baffles me how so many website owners still tell visitors publicly to click there advertisements, companies haven't become as successful as they are at offering advertising opportunities without finding ways to stop unauthorised clicking, it still seems most webmasters (especially of smaller websites) think if they say 'hey click one ad a day' then they will make money and get away with it, for one telling people to click violates most (if not all) advertising companies terms of service but if the same people click 1 ad each day the advertisers going to pick the pattern up quickly and more than likely terminate your account, its better to look at your account and see in a month you have made $10 than for it to say several hundred then one day that your account has been banned and you get nothing, I mean a few dollars may seem like nothing but that's if you think here and now, yes it will barely (if at all) cover your websites overheads but websites rarely (if ever) gain in popularity at a straight line, in fact theres no set measure which can be used to explain it, some websites start getting popular fast while some are barely getting hits for months/years then suddenly bang they gain a lot of steam, the best description I have seen is that websites popularity increase logarithmically meaning its like a snow ball effect one user links a few friends to your website then each of those friends links more friends and they link more friends and it keeps going. Anyways the point of that little sidetrack from telling users to click ads when the alternative is you make little per month is simple, if you get banned from the company now then your losing a few dollars a month, what happens when your sites big and you want to make money from advertising, sure theres a lot of companies out there but they may not meet your needs (for example I chose bidvertiser because they pay through paypal while most others I saw used cheque.

The point is always look to the future, it may seem like a nice way to try and make cash now but if you get banned then the money you will lose from advertising will sting. I like the idea of advertisements since they can be a nice way of making revenue to pay for the website and (in theory) mean webmasters wont continually put up donate now buttons with every post, although some probably still will to try and get every last bit of money they can, I have donate buttons on Baby Seal Productions and Rampant Designs but they are placed on there own page because if someone wants to give me money, I wont stop them but I refuse to pressure anyone to donate money by saying something like 'Save this site', 'Keep this website open' and so on, mainly because I wanted to open the site, the work I do on them is because I enjoy it (same as the webmasters who run there relevant sites on the network) and thats why I continue to do it, yes money probably would make me do more but I am happy with the websites current progress .


Anyways to just summarise, my tips with ads on your website:

If there pay per click don't tell people to constantly click them at least once a day because it creates an obvious pattern, Don't tell them on the website with the ads to click the ads to support the site and finally ignore how little your making now and think how much you could be making over time.

This is where I would insert some joke telling you to click my ads but lets not risk violating any TOS just for my crappy sense of humor.

Also expect a new blog soon, this is my 13th blog and I am not superstitious, I just don't want to die.



Sites to check out:
Rampant Designs

Baby Seal Productions

Stick Guy

The Club

BSP Blog

Stick Guy Blog